AETREX
Founded in 1946, Aetrex is a $60 million dollar family-owned corporation widely recognized as the global leader in pedorthic footwear and foot orthotics. Originally known for the landmark development of arch supports and medically-oriented footcare products, followed by numerous innovations in the over-the-counter insole market, Aetrex is now on the fast track toward major industry and consumer recognition in the U.S. and throughout the world. The company’s innovative new lines of fashion-forward high performance sport, dress and casual footwear for men and women, are creating a high level of industry “buzz” – and have arrived just in time to appeal to a massive, aging Baby Boomer generation that will no longer settle for “your grandfather’s footwear.”
Although footwear is a major Aetrex focus, the company has also pioneered an industry-altering technological innovation, the iStep, its patented foot scanning technology for both the retail and medical communities. Aetrex developed the technology in order to help consumers identify their arch type, shoe size and pressure points (known in the pedorthic industry as the “3 Essentials”) and to custom select the ideal footwear and orthotics for their feet. Launched in 2002, iStep is easily the leading digital foot analysis system, and is offered as a free service to consumers at more than 4,500 locations throughout the world.Aetrex also owns and maintains the world’s most popular foot health website – Foot.com, which hosts more than 300,000 visitors per month and was named by Yahoo! as the best health care site “below the knee.”
For more information, please check out the Aetrex website - its link is located on the info-bar to the right.
(Information gathered from the Aetrex website)
Wednesday, February 25, 2009
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