New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company.
To ensure the best fitting, best performing shoes and apparel, New Balance focuses on improving their technology and production methods. A big part of that is maintaining five manufacturing facilities here in the United States where they continue to produce shoes and apparel that meet the standards they have employed for more than 100 years. New Balance has also remained committed to a core set of values that include integrity, teamwork and total customer satisfaction.
At New Balance, the company adheres to a unique set of philosophies. They focus on function over fashion; make shoes in multiple widths; continue to make many shoes in the US; nurture strong retail partnerships; and support grassroots initiatives.
Tuesday, March 24, 2009
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